CMS · MARKETING Dashboard
📍 Tân Phú Celadon · Hồ Chí Minh ▾
TT

Audience Distribution Ratio

iAudience Distribution Ratio (ADR) is a measure when a customer looks at the screen. It captures the demographic breakdown of viewers by gender and age group, helping optimize content targeting for specific audience segments at this location. ⚡ All metrics are recorded only when a customer actively looks at the screen — ensuring data reflects real attention, not just foot traffic.
A1 ▾
📅 April 2026 - May 2026
Gender
Female 65% 2209 View
Female
Male
Male 25% 888 View
Age
Senior 7%
Adult 20%
Young 23%
Child 50%
80 View 230 View 260 View 530 View

Total Hourly Visitor Traffic Wave

iTotal Hourly Visitor Traffic Wave tracks the total number of viewers detected by screens across all floors throughout the day. The heatmap below breaks down traffic by demographic group per hour, enabling time-based content scheduling and peak-hour analysis. ⚡ All metrics are recorded only when a customer actively looks at the screen — ensuring data reflects real attention, not just foot traffic.
📅 April 2026 - May 2026

View Duration & Attention Retention (S)

iView Duration & Attention Retention measures how long each viewer stays engaged with the screen content. Segments are divided into time brackets (2-5s, 5-10s, 10-20s, 20s+), showing the percentage distribution by gender and age. Longer retention indicates higher content effectiveness. ⚡ All metrics are recorded only when a customer actively looks at the screen — ensuring data reflects real attention, not just foot traffic.
A1 ▾
📅 April 2026 - May 2026
Gender
Female
Male
Age
Senior
Adult
Young
Child

Screen Performance - Gender

iScreen Performance by Gender compares the total views captured by each screen location, broken down by male and female viewers. This helps identify which floor or screen position attracts more of a specific gender for targeted advertising placement. ⚡ All metrics are recorded only when a customer actively looks at the screen — ensuring data reflects real attention, not just foot traffic.

Top 10 Screens At Tân Phú Celadon · Live Status

📅 April 2026 - May 2026
Female
Male

Screen Performance - Age

iScreen Performance by Age shows viewer count per screen location segmented by age groups (Senior, Adult, Young, Child). Use this data to determine which screens are best suited for age-specific campaigns and content strategies. ⚡ All metrics are recorded only when a customer actively looks at the screen — ensuring data reflects real attention, not just foot traffic.

Top 10 Screens At Tân Phú Celadon · Live Status

📅 April 2026 - May 2026
Senior
Adult
Young
Child